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BlockifyExtension update

Google has restored Blockify back on Chrome after a deep review! 🎉

The false alarm was hallucinated by their new AI review system. Blockify was approved and re-enabled after a thorough internal review by Google.

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Google’s confirmation View full size
Google support email with the statement Your extension is fully approved and live (1.9.9) highlighted in yellow and marked with an arrow.

TRUST, WITH EVIDENCE

First, is Blockify safe?
Yes, Blockify is 100% safe

Here are the scan reports from 63 top cybersecurity labs around the world.

This conclusively proves that Blockify is completely safe and clean.

Extension Scan ReportView scan report
Read the full safety breakdown

THE 45-SECOND TIMELINE

Here's the complete timeline of how things unfolded:

Tap any notice to inspect the source material supplied with this story.

The name

Spotify barred us from using their wordmark (Spotify) in the name

A notice identifying Spotify AB as the rights owner challenged the use of “Spotify” in Blockify’s old extension title.

The app uses the trademarks of Spotify AB … in the app’s Title.

The listing

Google said we had too many keywords in the page description

Google’s notice flagged repeated mentions of Spotify across Blockify’s English, Greek, and Turkish store descriptions.

Having excessive and / or irrelevant keywords in the item’s description.

The purpose

Google said we could block ads or promotions — not both.

Another notice treated “ad blocking” and “ad and general promotions” as unrelated functionality. We saw one job: stop ads from interrupting people.

Stated: “ad blocking” · Additional: “ad and general promotions”

The return

We submitted the changes. Google restored Blockify.

We submitted the required changes for review. Google approved version 1.9.8 and published Blockify on the Chrome Web Store again.

Read, review, analyze our code - no secrets

Blockify is now 100% open source

Our codebase is now public. Feel free to review and analyze the code, and tell us when something can be better.

Inspect Blockify on GitHubPublic code beats a private promise.

FOLLOW THE INCENTIVES

Guess who profits when ad blockers are crushed?

Their business is interruptions.
Ours is stopping them.

Google makes money from ads. It also controls Chrome’s extension store.

Rules shouldn’t be misused based on profits.
Google / Alphabet
FY2025
Google’s advertising revenue$294.7B

THE SEVEN-YEAR SQUEEZE

7 years. Same target: your attention, time, focus, and screens

An ad blocker is not a policy problem for them. It is a revenue problem.

We were not the first.
  1. REWRITE
    MV3 INTRODUCED

    Manifest V3 rewrites the blocker rulebook.

  2. SHUT OUT
    MV2 DISCONTINUED

    Google gives Manifest V2 an end date.

  3. ENFORCE
    YOUTUBE PLAYBACK WALL

    YouTube makes ads a condition of playback.

  4. DISABLE
    MV2 DISABLED

    Installed MV2 extensions are switched off.

  5. REMOVE
    uBLOCK ORIGIN REMOVED

    uBlock Origin is removed from Chrome’s store.

  6. TARGET
    BLOCKIFY TARGETED

    Then Google’s notices reach Blockify.

THE METHOD CHANGED.THE TARGET DIDN’T.

TO THE BLOCKIFY COMMUNITY

Thousands of emails asking one question: where did Blockify go?

A Blockify supporter says they are a big fan and wishes the team good luck.
A Blockify supporter says they loved the extension, asks about Firefox, and says they are rooting for the team.
A supporter writes that Blockify has to win and that everybody is rooting for the team.
A user asks how to install Blockify manually after it disappeared from the app store.
A user writes, Please I need Blockify.
A Blockify user asks where they can access Blockify and whether a download link is available.
A Blockify user asks for Blockify to return, saying their browser feels empty without it.
A Blockify user asks whether Blockify will be available on Mac because they love it on Windows.

Your support kept us going.

A few clear answers

Questions about the update?

Blockify extension still disabled in your browser?

Chrome is gradually rolling out a browser update that restores and re-enables Blockify.

This process is slow, and some users may need to wait 1-2 days before they get the browser update that re-enables Blockify. Meanwhile, please use our Desktop App.

Is Blockify safe?

The published security checks are reassuring. The VirusTotal report for the Blockify Windows ZIP shows 0 of 63 security vendors flagging the file as malicious. Check out the reports for further review.

Why did Chrome display the warning?

Chrome can display a warning when an extension is removed from the store or disabled. The notices we received concerned the extension name, repeated words in the store description, and how its ad-blocking purpose was described. We published those notices in the complete timeline so you can read them yourself.

Google has since approved the updated extension and restored its Chrome Web Store listing. If Chrome still shows you a warning, email us with its exact wording so we can help.

What exactly changed?

We addressed the trademark issue with the name, removed excessive keywords from the store description, and clarified the extension's single purpose: blocking ads. We submitted the changes to Google for review, and the approved update is now rolling out.

The extension's source code is also public for anyone who wants to inspect it.

Do I need to do anything?

If you uninstalled Blockify: Reinstall Blockify from the Chrome Web Store to start using it again.

If Blockify is already installed: No action is needed. You can continue browsing.

Can I inspect the code?

Yes. The extension and desktop app each have a public GitHub repository. You can read the code yourself or ask someone you trust to review it.

Why did this tab open by itself?

Blockify opens this update page after an automatic extension update to explain what happened and what changed. It is an update notice, and you can close it whenever you like.

Do I need to reinstall Blockify?

No reinstall is needed if Blockify is already installed and updated automatically. If you previously uninstalled it, you would need to install it again to use it.

Still have a concern? Ask us.

hi@getblockify.com
Blockify

REMOVED → REBUILT → RETURNED

The Ad Mafia that profits from your attention wants to kill ad blockers. Can we let them win?

Not without a fight!

Our old users are still out there.

Help us spread this message.

Make internet usable again! Grow the #AdFreeArmy.

Thanks for sticking with us.